WE BUILD THE BEST. PERIOD.
1. an inseparable friend.
2. a second self; a perfect substitute or deputy.
3. another aspect of one's personality.
An alter ego (Latin, "the other I") is a second self, which is believed to be distinct from a person's normal or original personality (ie: Superman vs Clark Kent; Batman vs Bruce Wayne). This is not your ordinary bicycle. This is an ULTRABIKE like you've never seen!