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al•ter e•go
noun

1. an inseparable friend.

2. a second self; a perfect substitute or deputy.

3. another aspect of one's personality.

An alter ego (Latin, "the other I") is a second self, which is believed to be distinct from a person's normal or original personality (ie: Superman vs Clark Kent; Batman vs Bruce Wayne). This is not your ordinary bicycle. This is an ULTRABIKE like you've never seen!