Retail Price - NEVER PAY THIS PRICE!
Retail prices, MSRP, MSP, etc are set by each manufacturer for each product that is sold at a retail store. Even though we display the MSRP on every bike, you will NEVER pay retail at Alter Ego Electric Bikes!
Factory Direct Prices EVERY DAY on EVERY BRAND!
We buy in huge quantities and negotiate terms directly with the factories so we can sell our e-bikes at factory direct prices. Most of the time, the factories set this price and we can't sell for any less. Our factory direct prices are not "sale" prices and can fluctuate throughout the year. Even though you get a factory direct low price, you still get the full 2 year factory warranty offered by each brand!
Exclusive FACTORY OUTLET Prices
We have exclusive Factory Outlet pricing in-store only. You will not see these prices advertised online, so you need to come down and see for yourself.
SALE Events are RARE!
Unlike most stores, we typically don't have special sale events as our prices are always as low as we are allowed to go. However, we can sell showroom floor models, scratch & dent, and excess inventory items from time to time for even lower prices. These products are found in our Clearance Center located directly behind our Factory Outlet Store. We also run limited time co-op promotions with the brands we represent. Keep an eye out for these events as they are rare and the savings are incredible!
We believe in offering our products at every day low prices to every day people. No gimmicks. No bull.