Alter Ego Bikes and its employees are guided every day by a set of values that serve as the foundation for how we operate.
Passion for Excellence
To be the best, all the time.
Customer Focused
We ensure every customer is completely satisfied.
Teamwork
We promote an environment of collaboration and respect.
Integrity
We are professional, ethical, honest and accountable.
Willingness to Grow
We continuously innovate and improve.
Make a Difference
We support the communities we serve.