About Us

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Ride It, Love It

At Alter Ego Bikes, we don’t just sell electric bikes — we help people discover freedom on two wheels. Since 2014, we’ve been one of Canada’s original electric bike dealers, connecting riders with the best e-bike brands in the world.

We started with a simple mission: make high-quality, reliable, and exciting electric bikes accessible to more Canadians. A decade later, we’re still leading the charge — offering expert guidance, exceptional service, and an unmatched selection of e-bikes for every kind of rider.

Who We Are

We’re cyclists, commuters, outdoor enthusiasts, and gearheads — passionate about helping others experience the thrill and practicality of electric biking. Based in Canada, we’ve built a reputation for honest advice, solid after-sales support, and deep product knowledge.

We ride what we sell. And we stand behind every brand we carry.

What We Offer

  • Top E-Bike Brands: Carefully curated models from the most trusted names in electric biking — performance, comfort, folding, cargo, and more.

  • Expert Guidance: Not sure what to choose? We help you find the perfect e-bike for your lifestyle, needs, and budget.

  • Test Rides & Demos: See the difference for yourself — feel the power before you buy.

  • Service & Support: Full servicing, diagnostics, and parts support to keep you rolling.

  • Local Roots, National Reach: Proudly Canadian — serving local riders and FREE shipping across the country.

Why Choose Alter Ego?

Because we’re not here to push a product — we’re here to help you find the ride that fits you. Whether you're a first-time rider or a seasoned commuter, our goal is to make your e-bike experience smooth, simple, and satisfying.

At Alter Ego Bikes, your freedom has a throttle.
Let’s ride.

Join the Movement.
Discover your perfect ride. Visit us in-store or explore online.

We also pride ourself in having the best customer service in the industry. Don't just take our word for it, check out our customer reviews!

Where are our Customers?

We sell coast to coast within Canada only. Here is a heatmap of where are customers are: